奥迪品牌与历史.pptVIP

复兴走向辉煌的 高档豪华品牌 Vielen Dank. Module 1 - BRAND ORIENTATION Chapter Brand – Core and values Time 0.25 days (4h) – Chp 40’ L/Objectives Ps know the Audi Brand core and 3 values and can apply these to the product, dealership and people within the Audi network Content Audi’s brand core value and 3 brand values Method Presentation Media PPT Setting Conference room, U-type Additional Further development and explanation now that Ps are aware of Brand Profile and the significantly important role of each Audi Brand value. Audi Brand value: Progressive Audi is the brand most famous for pioneering new technologies, so it is not surprisingly that the progressive dimension is related closely to the core of the brand and to the brand positioning. In the automotive sense, progressive means advanced technology and trend-setting design - products conceived with the future in mind and with a tangible customer advantage. Advanced architecture and aesthetic materials are tangible progressive indicators. On an emotional level it is much more than just cold technology: It stands for a challenging attitude, thinking forward, looking for the better solution and having creative power to find it. Audi is a premium brand, but is warm and human. Audi is personal. Progressive symbolises an Audi world that is modern, innovative and visionary - a world that sets leading standards. 提问学员：车辆何处可以体现进取？ Module 1 - BRAND ORIENTATION Chapter Brand – Core and values Time 0.25 days (4h) – Chp 40’ L/Objectives Ps know the Audi Brand core and 3 values and can apply these to the product, dealership and people within the Audi network Content Audi’s brand core value and 3 brand values Method Presentation Media PPT Setting Conference room, U-type Additional Further development and explanation now that Ps are aware of Brand Profile and the significantly important role of each Audi Brand value. Audi Brand value: Sophisticated. Sophisticated is the Audi value that represents the important dimension of good taste