媒介融合背景下地产广告的营销策略和实施路径探研.pdfVIP

shortcomings.Hope to our country real estate advertising development innovation mode of thinking and exploration, can stimulate the real estate advertisement of theory and practice research, promote our country real estate advertising working towards science and the right track, retains as a bait. Key words:Real estate advertising;Media convergence;Strategy;The path III 目 录 摘 要 I Abstract II 第 1 章 绪论 1 1.1 研究背景1 1.2 国内外研究现