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International Journal of Hospitality Management 28 (2009) 446–453 Contents lists available at ScienceDirect International Journal of Hospitality Management journal h om epage: /locate/ijhos man Application of revenue management practices to the theme park industry Cindy Yoonjoung Heo a,*, Seoki Lee b a School of Tourism and Hospitality Management, Temple University, 1700 N. Broad Street, Suite 20