swot解析模型(英文版.pptVIP

Conduct your own SWOT analysis A BNET Professional Development Tool Version 2.0 January 29, 2007 Competitive Analysis Competitive Analysis Why use SWOT analysis? Methodically and honestly assessing your company’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique: is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration To make sure your analysis is put to good use, include these before and after steps in your analysis process: Set an objective for