从体育迷到韩流乐迷：一位媒体迷角色认同的心理韧性之探究.pdfVIP

国际新闻界 2015.06 本期话题/不同进路的当代受众研究 从体育迷到韩流乐迷： 一位媒体迷角色认同的心理韧性之探究 张煜麟 摘要 媒体迷是当代大众传播研究的重要议题。诸多媒体迷研究说明，媒体迷行为涉及复 杂的文本消费和身份认同等议题。本文尝试从生命历程的观点，以一位兼有体育迷与韩 国乐迷经验的个案为对象，探讨历经不同类型媒体迷经验的个体，如何持续保有媒体迷 的身份认同，驱动其持续扮演媒体迷角色的动力为何。藉由自传性叙述访谈法的应用， 以及对叙述文本的诠释，本文发现，“偶像文本的情感召唤力”、“扮演迷社群成员意 见领域的成就动机”、“媒体迷身份的展演力”、“友谊团体的社会支持力”等四项 驱动力，可作为理解个体于生命历程中，保有媒体迷角色认同之心理韧性的理论分析架 构。 关键词 迷、媒体迷、角色认同、心理韧性、自传性叙述访谈 作者简介 张煜麟：台湾南台科技资讯传播系助理教授，电邮：yulinchang@mail.stust.edu.tw。 From Sport Fan to Korean Pop Music Fan: The Psychological Resilience of Role Identity from a Media Fan ZHANG Yu-Lin Abstract Media fan is an important topic of the research field in the contemporary Mass Communication. Some studies of fandom indicate that the action in media fandom is very complex on the consuming of media text and role identity. Based on the viewpoint of the life course, and by using a case with sport fandom and Korean pop music fandom, the study tried to explain what the social and psychological needs lead the individual to sustain the role of media fan. With the applications of the autobiographical narrative interview method, and the interpretation of narrative, the study finds: ‘emotional enlightenment of idol media 25 本期话题/不同进路的当代受众研究 国际新闻界 2015.06 context’, ‘achievement motivation of becoming a opinion leader in the media fan community’, ‘performance agency of fandom role’, ‘social support in friendship group’ are the four dynamics to be a theory framework in order to interpret the psychological resilience of role identity from media fan in the individual life course. Keywords fan and fandom, media fandom, role identity, psychological resilience, autobiographical narrative interview Author Zhang Yu-Lin is an assistant professor in the Department of Information and Communication of Southern Taiw