候车亭媒体评估英文版shelter-evaluation(eng)资料.pptVIP

Fieldwork conducted every 3 months Sample: Aged 15 - 60 years All socio economic groups (SEGs) recruited Both age and SEGs are to regional proportions Males and females split 50:50 Coverage: BJ, SH,GZ,CD,WH,NJ 300 respondents per city 1800 respondents in total In Hall Test Study Background: Sample Questionnaire Flow Attribute Rating Aided - Brand Awareness Aided - Ad Awareness Aided Recognition of the Adshel poster color copy 1-2 Cases Study Questionnaire(1) Q.1a Aided(brand list): Which brands in the card are you aware of? Q.1b Have you seen/heard any advertising for (specified