Measurement变数测量构念的操作化.pptVIP

Measurement 變數測量（構念的操作化） 中央大學.資訊管理系 范錚強 mailto: ckfarn@mgt.ncu.edu.tw 2011.04 updated Learning Objectives Understand . . . The distinction between measuring objects, properties, and indicants of properties. The similarities and differences between the four scale types used in measurement and when each is used. The four major sources of measurement error. The criteria for evaluating good measurement. Why Measurement Is Important Measurement Characteristics of Measurement Types of Scales Levels of Measurement Nominal Scales Mutually exclusive and collectively exhaustive categories Exhib