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NEW RETAIL STEATEGIES: OFFERING A BETTER FIT FORTODAYS CAREFUL CONSUMERS Leonard Lodish Retailers looking for growth in todays economy might pick up a lesson or two from Coca-Colas Freestyle vending machines. First tested in 2009 and now rolling out full force nationwide, the futuristic touch-screen machines offer customers 125 different beverage choices, from flavored Dasani waters and sports drinks to Diet Cherry Coke. Customers can even create their own combinations 一 Fanta Orange and vanilla cream soda, anyone? ― or try flavors unavailable elsewhere, like Raspberry Coke. This month, the