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Franchise Management of Internationalized House-furnishing Industry —Case Study of IKEA’s Worldwide Expansion PAGE PAGE 50 Chapter 1 Introduction 1.1 Context With the rapid development of economy, franchise emerges as the product of modern industrial revolution. As innovative ways of organization and management, the franchise, originated from the U.S, quickly spread out worldwide simply because it can be practiced beyond restrictions of countries, cultures, and industries. Statistics indicate that there were nearly 16,000 franchise systems in operation, with their partners’ amount to 16