托福阅读机经背文化类：做自己的＂愤怒的小鸟＂.docxVIP

智课网TOEFL备考资料 托福阅读机经背景文化类：做自己的＂愤怒的小鸟＂   Business.  商业。  Do-it-yourself apps  自己做的应用程序  Make your own Angry Birds  做自己的愤怒的小鸟  Homebrew apps have arrived  私人制作的软件已经来临  LAST year Eddie the pig took Chile by storm. The iPhone game ePig Dash, featuring Eddie, dislodged Angry Birds to become the number-one paid game on the Chilean App Store. By itself, the story of a cute, if flatulent, pig pushing a bunch of irate birds off the top spot is nothing unusual. What is odd is that the creator of ePig Dash, a conjuror and economics teacher, knew little or nothing about programming. Instead he used GameSalad, a do-it-yourself tool for app-makers.  去年，小猪爱迪(Eddie the pig)在智利风靡。击败愤怒的小鸟后，以爱迪(Eddie)为主角的iphone游戏ePig Dash成为智利苹果应用榜上排名第一的付费游戏。就游戏本身而言，它没什么不寻常：以可爱角色为主角，小猪胀气后，将把一群愤怒的小鸟推下顶座。奇怪的是ePig Dash的作者是一名魔术师兼经济学教师，他对编程可谓知之甚少，甚至一无所知。但是他使用了一款可以让程序作者自己动手做应用的工具GameSalad。  DIY is hot. In May Research in Motion, the maker of the BlackBerry, unveiled a kit that allows people with no programming skills to create a working app within minutes. Apple, too, has applied for a patent indicating it is also building a DIY tool for iOS, its mobile operating system. And in March the Massachusetts Institute of Technology released a beta version of App Inventor, which allows even simpletons to make apps for Android phones.  自己动手做(DIY)很流行。五月份，黑莓的制造商RIM(Research in Motion)公司就发布了一套允许全无编程经验的人在数分钟内创造出能正常运行的应用的工具。苹果公司申请的一项版权同样表明它在建造一款自家的iOS平台上用的DIY工具。在三月，麻省理工学院也发布了一套测试版的应用构建器。它能以傻瓜式的方式构建安卓手机应用。  Several start-ups already offer DIY app services. Conduit, a firm which was valued at $1.3 billion after J.P. Morgan acquired a 7% stake for $100m earlier this year, allows people to build mobile apps themselves with a simple graphical interface. AppMakr, a similar service, has helped to create some 10,000 apps. Users include individuals, small businesses and the Harvard Business Review. AppMakr also offers its us