最新最权威中国媒体市场分析解析资料.pptVIP

page Media in China MindShare China 2003 Market Size Population: 1.27 billion Area: 9.6 million sq.km 4 Municipal Cities 23 Provinces 2 Special Administrative Regions ( Hong Kong, Macao ) 5 Autonomous zones 259 cities at prefecture level 400 cities at county level Media At a Glance 2002 TV 360 Radio 306 Newspaper 2,137 Magazine 9,029 Media Development Process Media Development Immature / Messy Sellers’ Market Lack of research Lack of systems Advertising Price - High inflation - Pre-payment - 3 tiers rate structure Plann