alice au，国际销售总监，多伦多会议局 - icca.pdfVIP

ICCA PRE-CONGRESS SEMINAR ICCA 年会会前培训班 Alice Au, Director of International Sales Toronto Convention Bureau Alice Au ，国际销售总监，多伦多会议局 Slide 1: Organising International Meetings 举办国际会议 Slide 2：Sector Comparison 会议类型比较 • Comparison of the needs and focus between International Association Congress and International Corporate Incentives Sectors • 比较国际协会会议VS 国际企业及奖励会议两者之间的需求和重点 Slide 3: International Association Congress 国际协会类型会议 • Long process - from lead development to final hosting of congress (1 – 8 years) 漫长的过程 -从最初发展会议商机到最终举办大会需要1 - 8 年的时间 • Heavy research using the ICCA database, business exchange with peers, and/or simply Google website for more information 使用ICCA 数据库进行大量调研，与同业交流交换市场信息，使用谷歌网站获取更多信息 • Based on rotation around 3-4 continents 国际协会会议在3-4 大洲轮流举办 • Relationship building with International Association / National Association / PCO 跟国际协会/ 国家协会/专业会议组织者建立联系 • Budget conscious 预算意识 Slide 4: International Association Congress 国际协会类型会议 • Member-driven 受会员驱动 • Destination selection often based on General Assembly vote / Sometimes a city is selected due to need to grow membership in that region 会员大会上以投票表決方式选择下一届会议地点；有时候某个城市会脱颖而出以增加该区域的会员 • Goals of conference: Networking Knowledge exchange - strong scientific program led by 会议目标：人际网络和知识交流 （科学性强的会议内容 ） • local international experts in the field 当地及国际专家 • Professional accreditation / CME （CME 专业认证） • Budget driven, therefore events tend to be low key unless “sponsored” 会议受预算驱动，若无“赞助”会议将倾向于低调 Slide 5: International Corporate/Incentives 国际企业/奖励会议 • Time line : short lead time / often last minute request (1 – 12 months) 时间：商机时间短/一般上在 1 - 12 个月内收到会议提案要求 •