鲜切水果服务(荣耀不败团队).docVIP

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鲜切水果服务(荣耀不败团队).doc

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荣耀不败团队出品 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 2 荣耀不败团队出品 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 鲜切水果服务创业计划书队长：吴迪菲队员：熊子薇杜宇荣耀不败团队出品目录执行总结 ??????????????????????????????????????????????????????3 1.1公司概述··········································3 1.2创意背景··········································4 1.3市场描述··········································5 1.4优势分析··········································5 1.5公司目标··········································6 产品介绍 ??????????????????????????????????????????????????????7 2.1鲜切水果··········································7 2.2鲜榨果汁··········································9 2.3定制水果··········································9 市场分析 ??????????????????????????????????????????????????????9 3.1宏观环境分析······································9 3.2微观环境分析······································11 3.3市场细分··········································13 3.4市场定位··········································15 四．SWOT分析?????????????????????????????????????????????????????15 4.1竞争优势··········································15 4.2竞争劣势··········································18 4.3竞争机会··········································19 4.4竞争威胁··········································21 五．市场营销??????????????????????????????????????????????????????23 5.1产品策略··········································23 5.2产品包装··········································33 5.3价格策略··········································34 5.4销售服务··········································35 5.5产品推广··········································35 5.6分销渠道战略······································36 5.7促销策略··········································37 六．管理结构??????????????????????????????????????????????????????38 6.1公司性质··········································38 6.2组织形式（初、中、后）·····························43 七．财务计划??????????????????????????????????????????????????????45 7.1财务规划··································