传播学经典理论英文翻译.docVIP

实用标准 文档 1.Opinion Leaders Active in information networks, have many information channels ,so they can often provide information and advice for others and can influence others. 2.The Spiral of Silence For a controversial issue, people will watch the climate of opinion before they make comments . judging their opinion whether the majority opinion, when people feel that their views are majority or in the advantage , it will tend to boldly express this opinion; when found his views are a few or in a disadvantage they often remain silent. The more people remain silent, the more feel that their vi