市场营销中的数据分析方法.pptVIP

* * * * * * * * * * * 报告内容 原理篇 客户关系管理中的数量方法 方法篇 数据分析方法概论 统计分析方法 数据挖掘分析方法 工具篇 常用数据分析工具简介 总结 基本结论 总结 关键是业务问题的发现及其构建以及切实迎合业务需要 从分析方法的角度切入讨论只是手段而非目的 方法还是很重要的 方法应该是最不会成为问题的 方法是个工具箱 关于Teradata 2005 Revenue by Business Unit Teradata Data Warehouse Retail Solutions Financial Solutions Worldwide Customer Services Systemedia NCR公司概貌 Fortune 500 company Global operations in over 100 countries territories More than 28,000 employees $6B revenue Non-pension operating income 3 point improvement to 9% 50% of Top Global Retailers 60% of Top Most Admired Global Companies 90% of Top Global Telco Firms 60% of Top Global Airlines 50% of the Top Transportation Logistic Firms Teradata在Fortune500中的优异表现 Leading industries Banking Government Insurance Healthcare Manufacturing Retail Telecommunications Transportation Logistics Travel World class customer list More than 800 customers Global presence Over 100 countries and territories FORTUNE Global Rankings, July 2005 Top Ten Ranking in Fortune 500 分析型CRM是擅长之一 Retail Financial Travel Communications Insurance Manufacturing/Sourcing Union Bank of Norway Technology ROI Awards Harrah’s - Grand Prize Winner State of Iowa - Winner, Public Sector TDWI Best Practices Award Enterprise Data Warehouse: Union Pacific Government Non-profit: State of Michigan World Class Solution Awards Jefferson County Public Schools, winner- Data Management category; GCN Agency Awards US Air Force Knowledge Systems, Material Systems Group/Enterprise Systems Division NCDM Database Excellence Award Fubon Financial Holding Company (Taiwan) - Silver Award CIO Magazine Enterprise Value Awards Continental Airlines, Winner - Transportation Ace Hardware, Winner - Retail/Wholesale Intelligent Enterprise Editors’ Choice Awards Teradata named one of Intelligent Enterprise Dozen Most Influential Companies DM Review 100 Teradata - industry leader in business intelligence, data warehousing and analytics market CRM