基于SWOT分析探究的我国民营快递业发展问题探究.pdfVIP

2011年11月 科技论坛 2013.19 第11期 基于SWOT分析的我国民营快递业发展问题探讨 谢聪利 （西安外事学院，陕西西安，710077） 摘要：随着电子商务以及网购的日益盛行，国内货运业务呈现出爆炸式增长，这给国内民营快递企业带来了前所未有的机遇。 但民营快递企业以低成本加盟连锁方式虽然在短时间内能够得以快速的扩张，但其低水平的服务和自主经营、自负盈亏的运 作方式，已经成为约束民营快递行业快速发展的瓶颈。因此，如何与国外快递业巨头和国有快递企业抗衡，已经成为关乎我国 民营快递行业生死存亡的难题。论文通过SWOT分析法对民营快递企业进行了全面而又深入分析，最后对民营快递企业的发展 提出了一些建设性的建议，希望对民营快递业走出困境并健康发展有所帮助。 摘要： 关键词 ：民营快递；加盟经营；差异化战略；品牌 Discussion on the development of Chinas private express delivery industry based on SWOT Xie Congli 关键词： （Xi’an International University，Shaanxi xi’an，710077） 中图分类号: TE8 Abstract ： With the growing of e-commerce and online shopping,domestic cargo operations growing explosively,it brings unprecedented opportunities to domestic private express delivery companies．But private express delivery companies have expanded rapidly and successively in low-cost franchise way in a short time,and its low level of services and independent management have apparently become bottlenecks to constraint domestic private express rapidly developmentTherefore,it is a key issues to Chinas private express delivery industry with competition among foreign express delivery giant and State-owned express delivery companies.This article analyze in-depth with SWOT to private express delivery companies,and finally give some constructive proposals and hope private express delivery companies develop healthy. Keywords ： domestic private express delivery;Franchisees;Differentiation strategy;Brand