浅析主题公园体验价值创造.docVIP

以华侨城为例浅谈主题公园的体验价值 摘要：主题公园的建设与发展在中国方兴未艾,短短20要年取得了很大成就,也暴露出了很多问题。尤其是世界主题公园巨头迪斯尼中国市场的进驻，更给中国主题公园提出了严峻挑战。在体验经济的今天，本文从体验的视角入手，剖析我国主题公园体验经营的内涵，并以发展最为成功的深圳华侨城主题公园为例，着重探讨主题公园体验过程的创造和体验价值的创新，为我国主题公园的经营与发展寻找一些借鉴。 关键词：华侨城；主题公园；体验过程；体验价值 With OCT For Example To Discuss The Theme Park Experience Value Abstract : The construction and development of the theme park in China,just 20 years has made great achievement to;also revealed many problems. Especially the Disney theme parks in the Chinese market giants, more to the Chinese theme park proposed severe challenges. In todays economy, this experience from exp