老字号店面设计发展趋势研究分析方案.docVIP

个人收集整理 仅供参考学习 个人收集整理 仅供参考学习 PAGE / NUMPAGES 个人收集整理 仅供参考学习 19 3.2.2 瑞蚨祥 21 3.3 非老字号品牌店面形式特征 24b5E2RGbCAP 3.4 非老字号品牌店面案例分析 26p1EanqFDPw 3.4.1 可口可乐博物馆 26DXDiTa9E3d 3.4.2 索尼探梦与索尼画廊 27RTCrpUDGiT 3.5 本章小结 285PCzVD7HxA 第 4 章 中国老字号店面设计发展趋势与展望29jLBHrnAILg 4.1 中国老字号店面设计发展趋势——继承与创新 29 4.1.1 中国老字号店面设计之继承 29xHAQX74J0X 4.1.2 中国老字号店面设计之创新 30LDAYtRyKfE 4.2 中国老字号店面设计发展展望——体验性店面 32 4.2.1 体验地意义 32Zzz6ZB2Ltk 4.2.2 现代体验性品牌专卖店 34dvzfvkwMI1 4.2.3 中国老字号体验性店面 34rqyn14ZNXI 4.3 本章小结 35EmxvxOtOco 第 5 章 结 语37SixE2yXPq5 参考文献396ewMyirQFL 在校期间主要科研成果43kavU42VRUs 致谢45ABSTRACTy6v3ALoS89 The object studied in this thesis, of which the purpose is to investigate the trend ofM2ub6vSTnP the China time-honored brand, is the design of the storefront being China time-honored0YujCfmUCw brand. This thesis will be completed through the specifically following three parts.eUts8ZQVRd The main content of the first part is that through understanding the basic concepts,sQsAEJkW5T industry classification and characteristics of the time-honored brand, it distinguishesGMsIasNXkA the design of the time-honored storefront from the design of the general one. TheTIrRGchYzg biggest difference between them is the cultural inheritance of the former, which can be7EqZcWLZNX reflected from the plaque, signboard, antithetical couplets and the unique architecturallzq7IGf02E form. This part paves the way for the development of the form of the storefront beingzvpgeqJ1hk time-honored brand in the following parts. The main content of the second part is that through analyzing the basic form ofNrpoJac3v1 the storefront being China time-honored brand (traditional Chinese style and the1nowfTG4KI mixture style of China and West) and the basic form of the storefront beingfjnFLDa5Zo non-time-honored brand (exclusive shop of general brand and special brandthetfnNhnE6e5 museum of brands) with specific cases, it summarizes the similarities and differencesHbmVN777sL of the time-honored brands and the non-time-honored ones for searching th