Lecture9广告文本的翻译二.ppt

Consolidation （1）solicit your kind patronage （2）full 12 months unconditional service guarantee （3）novel design （4）top quality & cheap price （5）buy on wholesale （6）retail price （7） best seller Consolidation * * * “航空牌”人造皮革箱 用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。 “Aviation” Artificial Leather Suitcase Selected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome. Practice simple and short sentence elliptical sentence imperative sentence interrogative sentence Impossible is nothing! – Adidas A diamond lasts forever. – De Bierres Think small. - W At the heart of image. – Nikon Beauty outside, Beast inside. – Mac Imagination at work. –GE Don’t be evil. – Google Save money. Live better- Walmart Let your fingers do the walking.-Yellow Pages Have you met life today? - Metropolitan Life Insurance Does she …or doesn’t she? – Clairol Advertising Language Syntax More sun and air for your son and heir. Trust us. Over 5000 ears of experience. From sharp minds, come Sharp products. A deal with us means a good deal to you. 药材好，药才好。 pun parallelism No business too small, no problem too big. （IBM） Come to Marlboro country. Come to where the flavor is. （ Marlboro） 你不理财，财不理你。 Take Toshiba, take the world. （ Toshiba） Advertising Language Rhetoric Spend a dime, Save you time. We integrate, you communicate. - Mitsubishi Electric Grace, space, pace. - Jaguar 要想皮肤好，早晚用大宝。 rhyme Featherwater, light as a feather. 牛奶香浓，丝般感受。 Poetry in motion, dancing close to me. - Toyota Give me Green World, or give me yesterday. Not all cars are created equal. parody simile personification 标语体广告 slogan a. 直译 一切皆有可能。（李宁服饰） 拥有完美肌肤的秘诀。（丁家宜） Good to the last drop. – Maxwell House Coffee The taste is great. (Nestle) 广告英语的文体特点及翻译 Anything is possible. The secret for perfect skin. 滴滴香浓，意犹未尽。 味道好极了。 标语体广告 slogan b. 意译 国酒茅台，相伴辉煌。 运动休闲，我行我速。 （CBA运动休闲） 鹤舞白沙，我心飞扬（白沙集团） 我有我品质（龙的牌真空吸尘器） Intel?Inside. –