基于客户体验的中国银行网站评价-工商管理专业论文.docxVIP

基于客户体验的中国银行网站评价Appraisal 基于客户体验的中国银行网站评价 Appraisal of Bank China website Based on customer’S experience Abstract Currently,studies on the theory and methods of website evaluation have become increasingly popular at home and abroad．There are a number of successful results in many fields．But，most researches are about the theory of government websites．school library websites and corporate websites．T11ere are not Bank website evaluation and a unified index system．As the continuous development of China’S networking and information technology, especially with the trend of Internet+，the tide of bank