基于企业能力动态优化的企业孵化器结构重构及运作研究-政治经济学专业论文.docxVIP

蕊十☆mI邑∞自态**∞企n#RB的结构31r-t自a4作究基于企业能力动态优化的企业孵化器 蕊十☆mI邑∞自态**∞企n#RB的结构31r-t自a4作究 基于企业能力动态优化的企业孵化器 结构重构及运作研究 摘要 j传统的企业孵化器的理论研究多从宏观的技术创新体系的功能分工入 手，而忽略了孵化器内部的运作模式的重要性。这与新古典政治经济学对企 业理论的研究有些相似，它把企业当成一个黑箱i广本文试从微观的角度出发， 探讨合理的孵化器运作模式。 作为新创企业的“装配”其所需的各种企业能力的平台，孵化器必须同 时注重“装配”能力的提升和自身的可持续发展，由这一要求所决定的孵化 器的发展途径必然是企业化运作经营。正是从这一趋势出发，本文提出基于 客户关系管理的孵化器孵化模式，包含以下内容： 首先从客观的外部环境出发确定孵化宗旨和战略。 再运用科学的筛选程序和模糊综合评价的客户分类方法完成对申请企业 的取舍和分类。 而后以流程重构和网络化为手段建立对不同类型企业的孵化程序，以达 到规模化和定制式相结合的新创企业的“柔性生产”。 最后设计出合理的新创企业退出体系，使得孵化器可以以成功企业的源 源不断的生产的形式来实现其公益性的宗旨，并且运用平衡分析法构造全面 衡量孵化器绩效的指标体系，从而确保其孵化行为的目标导向性。 关键词：企业孵化器j客户关系管理j模糊综合评价法，层次分析法， 平衡计分法 ￡!查竺竺主兰兰兰苎兰三竺兰!!兰竺苎兰兰竺竺些翌兰兰竺竺竺!竺苎兰!竺兰RESEARCH ￡!查竺竺主兰兰兰苎兰三竺兰!!兰竺苎兰兰竺竺些翌兰兰竺竺竺!竺苎兰!竺兰 RESEARCH oN RESTRUCTRING THE SERVICE PRoCEDURE AND DESIGNING THE MODEL oF THE BUSINESS INCUBATOR FOR THE PURPOSE OF 0PTIMIZING ALLⅪNDS OF THE RESOURCES NEW．BORE ENTERPISES NEED ABSTRACT The traditional research on the business incubator is emphasis ON the role of the business incubator acted in the whole macroscopic enterprises supporting system，but it neglect the importance of the inside operating model of the incubator．It iS similar to the research of the neoclassic economics on the firm， which look the firm as black box．This paper makes an attempt tO design a new efficient inside operating model to open the black box of business incubator． Acting as the platform where the new。bore enterprises obtain all the competences(resources)they want，it requires that incubators must improve their quality of hatching services and maintain their OWn development．To do SO，the incubators have to work as a real enterprise．Proceeding from this，the paper restructures a new operating model based on the theory of the customer relationship management．It includes the following main parts： 1．To draw up the reasonable strategy,which is in conformity with the extemal environment． 2．To design the scientific service procedure to decide which enterprises should be selected and which should be rej ected，and using the meth