市场营销 传统企业与互联网结合之道新乡市双赢冷凝器有限公司发展之路.docVIP

PAGE 传统企业与互联网结合之道 ——新乡市双赢冷凝器有限公司发展之路 本科毕业论文（设计） 摘 要 信息时代，互联网为社会做出了巨大贡献。传统企业又为我们贡献了物质基础。当两者结合，必将促进社会革新和进步。传统企业对于如何结合互联网发展大都处于摸索阶段，还没有形成一套很好的思路。这严重影响着企业结合互联网的步伐，也阻碍着中国电子商务的发展。为使更多传统企业最好的结合互联网，把握住时代给予的机遇，从而实现企业裂变式发展，本文以新乡市双赢冷凝器有限公司成功发展电商之路为引，展开论述传统企业与互联网结合之道。 关键词 ：传统企业，互联网，结合，双赢公司 Abstract  Information age, the Internet has made great contributions to society. The traditional business but also for our contribution to the material basis, when a combination of both, will promote social innovation and progress. How to combine traditional enterprise are at the exploratory stage of Internet development, a good idea has not yet formed. This has seriously affected the pace of the business combination of the Internet, but also hinder the development of Chinese e-commerce. For the more traditional enterprise best combination of Internet and seize the opportunities given era, enabling enterprises fission development. In this paper, Xinxiang double win Condenser Co., Ltd. successfully developed the way the electricity supplier for the lead, expand the traditional enterprise and the Internet combined with the road. Keywords: Traditional companies, The Internet, Combine, Double win company 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc25129 一、前 言 PAGEREF _Toc25129 1 HYPERLINK \l _Toc13514 二、传统企业与互联网结合的现状机遇及挑战 PAGEREF _Toc13514 1 HYPERLINK \l _Toc13003 （一）传统企业与互联网结合的现状 PAGEREF _Toc13003 1 HYPERLINK \l _Toc29069 （二）传统企业与互联网结合的机遇 PAGEREF _Toc29069 2 HYPERLINK \l _Toc31657 （三）传统企业与互联网结合的挑战 PAGEREF _Toc31657 2 HYPERLINK \l _Toc30750 三、新乡市双赢冷凝器有限公司的互联网化进程 PAGEREF _Toc30750 4 HYPERLINK \l _Toc10391 （一）双赢公司简介 PAGEREF _Toc10391 4 HYPERLINK \l _Toc785 （二）双赢公司的SWOT分析 PAGEREF _Toc785 4 HYPERLINK \l _Toc22434 （三）双赢公司与互联网结合之路 PAGEREF _Toc22434 5 HYPERLINK \l _Toc30439 （四）双赢公司成功原因解析 PAGEREF _Toc30439 6 HYPERLINK \l _Toc10081 四、传统企业与互联网结合之道