国内动画角色造型设计在儿童用品中的应用-设计艺术学专业论文.docxVIP

摘 摘 要 摘 要 在创意时代背景下，世界各国都意识到动画角色蕴含着巨大的经济效益，使得 动画衍生品市场竞争异常激烈。动画角色设计是一门具有独特魅力的艺术，而其中 动画角色造型在儿童用品的创作过程中具有重要的作用。拥有独特性格魅力的动画 角色造型具有深远的艺术、文化与商业价值。一个动画角色造型设计的成功，不仅 意味着一部动画片的成功，更预示着由此产生的巨大市场和利润。动画角色造型设 计拓宽了儿童用品持续盈利的后续空间，动画角色造型衍生出来的儿童产品蕴藏着 比传统商品更大的文化价值和商业价值。 动画片是种体验消费的产品，但并不意味着这种情感体验随着动画片的结束而 结束了，如果能用具体的物品将这些角色形象凝固下来，让儿童在观看动画片之后 还能继续感受这种美好的体验，就形成了动画片的衍生产品，如今动漫衍生品已延 伸到儿童用品的各个领域。儿童用品占领国际市场的关键不只是依靠技术，更重要 的是要创造全球化的、具有无限发展空间的角色造型。动画角色造型是决定儿童用 品开发的主要因素，但是在动画造型与儿童用品设计相融合时，设计者常常忽视了 动画角色造型对后期儿童用品设计的影响，本文通过对国内外经典角色造型案例分 析，指出国内角色造型设计在儿童用品应用中存在的问题，深入研究动画角色造型 如何为儿童用品量体裁衣并完美结合，打造高品质深入儿童内心的品牌角色造型， 促进衍生品市场的开发。最后指出角色造型设计的发展方向，从而推动角色造型设 计与儿童用品相融合的目标，带动相关行业的飞速发展。 关键词 动画角色；角色造型；儿童用品；色彩；设计原则 I 河北科 河北科技大学硕士学位论文 Abstract In the creative background, all the countries in the world are aware of that the animation role can produce the enormous economic benefits. It brings the fierce competition to the animation derivatives market. The animation role design is a unique charm of Art. Animation role model plays an important role in the process of childrens products creation. Animation role model with a unique charm of the character has a profound value of art, culture and commerce. The animation role model which wins support among the people was designed for childrens products. It can reflect the artistic value of the role model and bring the huge commercial value for derivatives. A successful animation character design not only means the success of the animation film, but also indicates the huge market and profit. Animation role model design broadens the sustained profitability space of childrens products. The children’s products which are derived from the animation character design contain more cultural and commercial value than the traditional products. Animation is an experience consumption product. But it does not mean that the emotional experience will disappear at the end of the animation. The children will continue to enjoy the beautiful experience after they watch the cartoons. Then it forms th