传统文化可持续发展视野下的公共文化对策研究-包装工程.PDFVIP

包 装 工 程 第 39 卷 第 16 期 22 PACKAGING ENGINEERING 2018 年 8 月 传统文化可持续发展视野下的公共文化对策研究 朱荔丽，梁辰 （天津理工大学，天津 300384 ） 摘要： 目的 分析现代社会的公共文化服务体系以及在社会变迁下乡村现存的文化问题，探讨在传统文 化的视野下，如何帮助地方政府转型，如何增强公众的文化自信和归属感，为公共文化服务体系提供创 新可持续发展路径。方法 着眼于当下，以“特色小镇”为例，分析小镇的特色服务模式和发展策略，基 于理性的商业视角，分析传统文化市场，以满足公众的需求，实现区域的可持续发展。结论 只有扎根 于社会的现有资源，才能延续传统文化，在现代社会不断生长，才能使传统文化具有可持续生存的内在 活力。同时，将数字新媒体创新置于传统文化活态传承视野下进行分析，将“传统”与“现代”共融合作， 共同建设公共文化服务体系。 关键词：传统文化；可持续化；公共文化服务；文化自觉；特色小镇 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2018)18-0022-04 DOI ：10.19554/ki.1001-3563.2018.18.006 Public Cultural Countermeasures in the Perspective of Sustainable Development of Traditional Culture ZHU Li-li, LIANG Chen (Tianjin University of Technology, Tianjin 300384, China) ABSTRACT: The work aims to analyze the public cultural service system of the modern society and the cultural prob- lems existing in the countryside under the social change, and discuss how to help the local government to transform and how to strengthen the cultural confidence and sense of belonging of the public in the perspective of traditional culture, so as to provide the road to innovative and sustainable development for the public cultural service system. Focusing on the present, taking featured small town as an example, the characteristic service pattern and development strategies of the small town were analyzed; and the traditional culture market was analyzed based on the rational business perspective, so as to meet the needs of the public and realize the sustainable regional development. In conclusion, the traditional culture