哈尔滨石化公司顺酐开发战略研究工业工程专业论文.docxVIP

哈尔滨工业大学工程硕士学位论文 哈尔滨工业大学工程硕士学位论文 - - II - Abstract Harbin petrochemical company is an affiliate to China National Petroleum Corporation (CNPC). Its main business is oil refining and its main products are finished oils like gasoline, diesel etc. which belong to planning products of nation. Its main by-products is liquefied petroleum gas belongs to autonomous marketing product. As the restriction of the crude oil that CNPC allocate, Harbin petrochemical company initiates the development strategy of ‘refining-chemical integration’ recent years ago. Furthermore, because the market of liquefied petroleum gas is nibbled by local coal-gas, the company intend to product Malefic Anhydride (MA) by liquefied petroleum gas to improve the profit of company. As the important constitute of the development strategy, the development strategy of MA products in Harbin petrochemical company is intensively researched in this paper. Combined with empirical data, this paper first intensively analyzed the internal and external environment to which the company developing MA is confronts by applying PEST analysis, Porters theory of competitive strategy and BCG matrix. On above basis, the development strategy of MA of the company are located and made certain by applying the SWOT analysis. SWOT analysis show that the company should make full use of the internal strengths to cope with the external threats. What’s more, although domestic MA industry faced with the relatively severe market situation in which supply surpass demand, both the special structure and special structure of technology of MA industry and the special raw material advantage of Harbin petrochemical company led to it is feasible and favorable for the company to develop MA products. Subsequently, the feasibility demonstration and competitiveness analysis are given by using the comparative analysis of production cost. On the basis of above, combined with development strategy of the company, the strategic goals and the low-cost s