关于不确定性对互联网双边平台策略及双边市场反垄断规制的影响研究-金融专业论文.docxVIP

山东大学硕士学位论文4．2．2综合角度 山东大学硕士学位论文 4．2．2综合角度 38 4．2．3小结 ．39 4．2．4“途径用户为卖方用户的情况 ．40 4．3引入不确定性的模型与基准模型之间的对比 41 第5章模型应用 43 5．1不确定性再分析 43 5．1．1“互联网访问介质的转变”再分析 ．．43 5．1．2“新的竞争性平台的出现”再分析 ．．44 5．1．3“板块原有平台的联合”再分析 ．45 5．1．4“用户习惯的转移”再分析 ．．46 5．1．5“用户兴趣点的转变再分析 46 5．1．6小结 ．47 5．2案例分析——手机操作系统的变迁 ．．47 第6章不确定性对双边市场反垄断及相关立法的启示 ．52 6．1从交易过程分解的角度认识双边平台功能 ．．53 6．2不确定性对双边市场反垄断问题的影响 ．55 6．3不确定性对双边市场反垄断规制的启示 ．56 第7章结论与展望 ．59 7．1本文的主要结论 ．． ．．．． 59 7．2研究展望 ． ． ．60 致谢 61 参考文献 ．62 万方数据 山东大学硕士学位论文 山东大学硕士学位论文 CONTENTS ABSTRACT(Chinese) ．．I ABSTRACT(English) III Chapter 1 Introduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1．1 Background of Topics．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1．2 Research Significance 4 1．3 Innovative Points of This Paper ．．5 1．4 Structure and the ThesiS Framework ．．5 Chapter 2 Literature Review on Two—sided Markets ．8 2．1 Definition of Two-sided Markets ．．8 2．2 Classification of Two-sided Markets ．9 2．3 Competition Strategy of Two—sided Markets 10 2．4 Antitrust Problem of Two-sided Markets 12 2．5 Research on Two—sided Markets of Domestic Academia 1 3 2．6 Comments on the Existing Literature and the Article Focus．．17 Chapter 3 Uncertianties of Two—sided Markets ．18 3．1 Transformation of Access to the Internet ．18 3．2 Emergence of New Competitive Platforms 21 3．3 Unity of Exi sting Platforms ．．22 3．4 Transfer of User Habits 23 3．5 Transformati on of User’S Interests 27 3．6 Summary ．29 Chapter 4 Model of Leading Platform with Uncertainty ．．3 1 4．1 Benchmark Model of Leading Platform 31 4．1．1 Two—sided Standpoint 31 4．1．2 Integral Standpoint ．33 4．1．3 Summary ．35 4．2 Model of Leading Platform with Uncertainty ．．35 4．2．1 Two—sided Standpoint 36 万方数据 山东大学硕士学位论文4．2．2 山东大学硕士学位论文 4．2．2 Integral Standpoint ．38 4．2．3 Summary ．39 4．2．4 Situation of Seller to be the Approach User ．40 4．3 Comparison of Two Models ．．4l Chapter 5 Wodel Application 43 5．1 Re—exploration of Uncertainties ．43 5．1．1 Re—exploration of Transformation of Access to the Internet