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填反馈表 * * ? 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 主要联系人 Pains Chain的之前之中之后 I’d like to talk about a few of the problems around “first-generation” CRM. Here are a couple of observations, one from 2004 and one from 2005, from some big names in research, AMR Research and Forrester Research. What we’ve typically found is that there have been a lot of problems around getting CRM systems up and running and when they do get live many have serious user adoption problems. It’s often not a fault of the technology per se, but it is incumbent on people to mare sure their CRM applications are as easy to deploy and fit peoples roles in an organization as closely as possible. I think that CRM traditionally has done fairly a poor job of that. We’ve seen a lot of people unhappy about ease of use and many people not finding the ROI that they thought they would get from their CRM. * * ? 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a com