国际市场营销2.pptVIP

Which internationalization philosophy best describes the Disney Abroad? Ethnocentric orintation American culture Tokyo Pairs Hongkong Chapter 2. The International Marketing Environment (Ⅰ) Government Barriers: National governments, especially governments in developing countries, keep a tight control over foreign investment. Tarrif Barries Non-tarrif Barries 1) Free Trade Area（自由贸易区） a) No barriers to trade among members b) Each country maintains its own trade barriers for nonmembers. Key: 各个成员国之间商品和服务的所有壁垒都没取消 Ex: EFTA (The European Free