国内女装品牌色彩计划探究-设计艺术学专业论文.docxVIP

国内女装品牌色彩计划探究摘要 国内女装品牌色彩计划探究 摘要 本文结合服装色彩学、服装美学、色彩消费心理学、色彩营销学 等，对国际女装品牌色彩运用的特征、方法和国内女装品牌色彩运用 发展现状加以搜集、整理和分析，旨在探究国内女装品牌在设计开发 过程中，如何制定一个完备详实的色彩计划，为促进国内女装品牌的 生产与销售，提供相关的资料和参考。以期对国内女装品牌色彩计划 的制定有一定的启发。 本文首先从女装品牌色彩计划的概念、意义以及发展现状入手， 分析了国内外女装品牌色彩运用的特征及方法，提炼出构成女装品牌 色彩计划的要素的内容以及相互之间的关联性。 通过对国际女装品牌色彩案例的分析，国内女装品牌色彩计划制 定的经验积累，归纳出构成女装品牌色彩计划的内容要素，以及色彩 计划的具体实施方案。期望对中国女装品牌的发展起到一定的参考作 用。 [关键字]色彩色彩计划服装品牌 THE THE EXPLORATION oF DoMESTIC FEMALE DRESS BRAND CoLOR PLAN ABSTRACT This thesis collects，reorganizes and alialyzes the characteristics and method of intemational female attire brand color utilization鹤well as the present situation of the development of domestic femRle attire brand color utilization，based on clothing chromatics，clothing esthetics，color consumption psychology，color marketing study， ere．．for tbe purpose of inquiring into how domestic female attire brand formulates a complete detailed color plan in the process of designing performance，providing the related material and reference for the promotion of the production and sale of domestic female attire brand，with expectation that it will have certain inspiration to the formulation of domestic female attire brand color plan． The thesis analyzes the characteristics and method of domestic and foreign female attire brand color utilization，and refines the essential factors that constitute female attire brand color plan as well as the relatedness among them，based upon the concept of female attire brand color plan，the significance as well as the present situation of its development． The thesis induces the essential content factors that constitute female attire brand color plan and the concrete implementation plan of the color plan，by analyzing the case of the international female attire brand color and the experience accumulation of the domestic female attire brand color plan formulation，with expectation that it will function as a reference to the development of Chinese female attire brand． KEY WORDS：color,color plan，clothing brand