促销活动-郑士诚(1).pptVIP

* Sales Promotion 促销活动 Why Sales Promotion? 为何要有S.P.？ —Effective sales tool for immediate results 立即见效的销售工具 — Awareness building product trail 知名度的建立及产品的试用 —Sales target pressure to increase sales 业绩目标的压力下用来增加销售量 —Market pressure to match competitor’s activity 市场竞争压力下与竞争者的活动相抗衡 —Consumer expectation 消费者期望 —Trade demand 通路要求 —Advertising effeciency slow/declined 广告效率慢/降低 What Is Sales Promotion? S.P.是什么？ The direct inducement or incentive to the sales force, the distributor, or