国家工业锅炉质量监督检验中心（辽宁）发展战略研究-工商管理专业论文.docxVIP

国家工业锅炉质量监督检验中心(辽宁)发展战略研究Development 国家工业锅炉质量监督检验中心(辽宁)发展战略研究 Development strategy research of National Quality Supervision and Inspection Center of Industrial Boiler(Liaoning) Abstract This thesis researches the strategy management of National Quality Supervision and Inspection Center of Industrial Boiler(Liaoning)，which is referred as the National Quality Center in the following paper．By comprehensively using PEST model and Michael Porter five forces model，it analyses general environment and internal environment that the National Quality Center faces．Then it is conclued that intense industry competition and the lack of efficient management model and flexible system are becoming the development shackles of special equipments inspection and testing industry in the case of having advantages of maeroeconomic policy,domestic economy and social environment． It also proves that strategic management is necessary for the National Quality Center． This thesis illustrates the advantages，disadvantages，opportunities and threats of the National Quality Center in Chapter 3，Chapter 4 and Chapter 5，thereby puting forward strategic positioning，strategic target and support policy for the National Quality Center, which alSO proposes practicable routes and specific initiatives for the establishment of competitive strategy for the National Quality Center． Writing this thesis is hoped to develop strate舀es with a reference value and guiding significance for the domestic special equipments inspection and testing institutions and other national quality inspection centers． Key Words：National quality inspection center；Strategic management；the SWOT analysis II 万方数据 大连理工大学专业学位硕士学位论文目 大连理工大学专业学位硕士学位论文 目 录 摘 要 ·I Abstract ·II l绪论 ” 1 1．1研究的背景和意义 ”l 1．2筹建单位和国家质检中心概况 一2 1．2．1筹建单位概况 “2 1．2．2国家质检中心概况 ”2 1．3论文研究主要内容、方法及技术路线 “4 1．3．1研究内容 “4 1．3．2研究方法及技术路线 ”5 2战略管理相关理论概述 7 2．1战略管理的含义 ”7 2．2战略管理的过程 “7 2．3战略管理的特征 “9 2．4战略管理的意义 一9 3国家质检中心的内外部环境分析 “10 3．1外部环境分析 10 3．1．1宏观环境分析 10 3．1．2国内外同类检测技术机构的发展现状 15