毕业设计（论文）-关于FLASH动画在广告中的价值.docx

PAGE \* MERGEFORMAT 2 学号： 关于FLASH动画在广告中的价值 学院名称：商丘职业技术学院 专业名称： 动漫设计与制作 年级班别： 动漫(2)班 姓 名： 　　　　　　　　　　　　　　　　　　 指导教师： 2012年05月 关于FLASH动画在广告中的价值 摘 要 本文对FLASH动画在广告市场中的价值作出了深入的研究及分析,提出了FLASH广告的优势及目前Flash广告存在的问题。在Flash动画日益成为以时尚青年为主体的广大网友喜闻乐见的娱乐形式的今天，利用Flash幽默搞笑、动感十足的制作风格引起大家的关注并广泛传播，成为一种有用的商业宣传方式。每年全球的广告费高达4000多亿美金，广告涉及我们生活的所有方面，它不仅会左右你的大大小小的购买决定，还会左右你的情绪、喜好，塑造你的虚荣心与外貌，甚至会左右你的思想、感觉、生活态度与价值观，广告就像一面镜子，映射出芸芸众生的所有梦想、希望、快乐、悲伤……Flash是最方便的动画制作工具之一，同时这种格式的动画易于在网络上传播，不分国界不分地域，可以及时地接收和观赏，打破传统传播媒介的时空限制。而现在移动设备上网的技术正在快速发展，包括无线上网、手机上网、网络电视等，这代表未来人们可以随时随地地连接上网络。这使得Flash动画的优点更突出，也使得它在商业广告用途中的优点十分突出。 关键词 Flash,动画，商业广告 Abstract: in Flash animation with fashionable youth has increasingly become popular Internet users for the main forms of entertainment today, using Flash humor funny, dynamic production style cause everyones attention and widely spread, become a useful commercial propaganda way. Every year as global advertising, advertising $400 billion involved in all aspects of our life, it not only can control your greatly small purchase decisions, still can control your emotions, preferences, and appearance shape your vanity, and even about your thoughts, feelings, life, attitudes and values, advertising is like a mirror, which reflects the generality of dreams, hope, joy, sadness... Flash is the most convenient tool of animation, and one of the animation in this format to spread on the network, regardless of borders regardless of regional, can timely receiving and ornamental, break traditional media restrictions of space and time. And now mobile equipment Internet technology is rapid development, including wireless Internet and mobile Internet, network television, and so on, this represents the future people can connect anywhere at any time on the network. This makes the advantages of Flash animation, also make it more prominent in the commercial advertising USES the advantage is very outstanding. Keywords: Flash, animation, commercial advertising 前 言 随着上网人数的剧增