毕业论文-基于网购的快递业发展策略研究.docVIP

本科毕业论文 （ 20_ _届 ） 基于网购的快递业发展策略研究 摘 要：文章首先介绍了网络购物的概念和特征，并阐述了网络购物和快递业之间的关系。通过目标市场、品牌效应及服务状况三方面对快递业的现状进行分析，针对目前快递业存在的不足，结合淘宝网解决对策提出发展我国快递业的建议。 关键词：网络购物；淘宝网；快递业；发展研究； The Strategy And Development Of Express Based On Online Shopping Abstract: At first, the article introduces the concept and characteristics of online shopping,and describes the relationship between online shopping and express industry.Through the target market, brand and service status, analyses the situation of express industry and puts forward some suggestions with combining the solutions of