2019 中国公关行业营销趋势研究-R3.pdfVIP

DRIVING TRANSFORMATION FOR MARKETERS AND THEIR AGENCIES PREFACE 前言 2019 China PR Scope is the fifth wave 《2019中国公关行业营销趋势研究》是胜三 in an ongoing study with the goal of 进行的一项长期研究，今年是第五轮。此项研 garnering a deeper understanding of 究旨在深入了解中国公关行业的洞察和发展。 the motivations and processes involved 其中的数据来源于胜三对一些资深市场主的采 in public relations in China. The data 访，这些市场主都是中国市场领先品牌的公关 was collected thr