外贸函电与写作1.pptVIP

外贸函电与写作 -------Chapter one The principles of effective business communication 课程目的 本课程的目的是学习外贸业务书信的标准格式，了解通过哪些途径来发展新客户，开拓新市场，如何进行询购某商品，怎样报盘和还盘，怎样灵活运用付款方式，如何做到重合同守信用，怎样去审查信用证，做到不出差错，在理赔和索赔中做到有理有利有节；学会拟写信函和电传传真的写作技巧。 课程简介 本课程是国际贸易专业高年级的核心业务课程之一，是一门将英语与外贸业务相结合的课程。通过介绍外贸实务中各种英文业务函件，电传和传真以及其它方式的写作格式，商业术语和各种不同的表达方法，并通过介绍对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高他们的外贸业务工作能力. 学习内容 本课程主要学习信例，大量学习外贸实务基本环节中有代表性的信例。外贸实务基本环节有：建立业务关系和资信调查、询盘、报盘和报价、还盘、订单，履行订单、支付、包装和运输、信用证的修改和展期、索赔和解决索赔等。 学习方法 《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个“C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使用的目的。 What is business communication? Business communication refers to all the message that are sent and received for business purpose. Such as letter, memo, fax, e-mail, telephone, voice mail, teleconferencing. 1. Why the ability to write is a business asset? A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage. 1. Why the ability to write is a business asset? Reach a deal Improve customer’s satisfaction Promote the sale of your products Keep a good impression of your company Enhance your work efficiency 2. Writing Principles of business Letters 2. Writing Principles of business Letters Five-steps Preparing Objective, Reader, Scope Formatting Layout of the document 3) Organizing Gathering information, sorting details, and making outlines. 2. Writing Principles of business Letters Five-steps 4) Drafting Start where you feel the most comfortable. Don’t worry about possible mistakes Focus on the ideas you want to present. 5) Revising Check on the overall tone and format. Ask for advice from colleagues. Di