关于明星代言虚假广告问题的案例分析-法律·经济法专业论文.docxVIP

Ab Ab stract In recent years，star endorsement of false advertising happened frequently．It is not only because the protection awareness and self-protection awareness of consumers have been improving，but also reveals the lack of effective regulatory and legal norms about false advertising．nlis article aims to analyze the typical cases，based on legal responsibility of star endorsement，learn from successful experiences of developed countries，and improve our system of star endorsement of the relevant legislation and legal regulation． T11is paper mainly discussed the following four parts： The first