HM的生产质量管理问题及解决对策 修改稿(1).docVIP

摘 要 HM一直以时尚、平价、质量三合一的经营策略成功地赢得了全球消费者的青睐,成为全球第二大时装零售商,但近期频繁被曝质量不合格，使其面临消费者的信誉危机，这与HM没有一家属于自己的工厂的生产策略不无关系。而质量管理是服装企业生存和发展的必要条件,是其他管理围绕的核心和基础。加强质量开展管理改革是服装企业,尤其是服装制造业中小企业永恒的课题。该论文以HM近期被曝服装质量不合格为线索，从服装存在的质量问题根源和质量管理难点入手,深刻阐明了服装制造企业要想提高质量就必须完善全面质量管理机制的现实。由此揭示了HM的原材料采购漏洞、仓促质检导致的质量不合格和企业危机公关方法不完善等问题进行了总结分析并提出相关问题及解决对策，试图从根本解决HM的质量问题，最终达到提高顾客满意度的目的。 关键词 :HM; 服装; 质量管理 Abstract For vogue, parity, quality triadic business strategy to won the global customers ,HM is the worlds second largest fashion retailers.But recently it is frequently reported that its quality is unqualified and facing the consumer credit crisis,.All of this has close relationship with that HM own no themselves production factory . However,the quality management is the necessary conditions for the survival and development of one enterprise ,also it is the core and foundation of other management.For garment enterprises,especially small and medium-sized clothing manufacturing enterprise,to strengthen reform of quality management is an eternal subject.According to clues that the recent HM unqualified garment quality , this paper deeply clarify the reality that if enterprises want to improve quality,they must improve overall quality management system.And this paper reveals the HMs imperfection problems such as raw material purchasing loophole, poor quality.Then,this paper summarizes all of them and puts forward the methods to solve the problems.We attempts to solve the quality problem at HM, and finally achieve the purpose of improving customer satisfaction. Key words：HM; Clothing; Quality management PAGE 13 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc9440 引言 PAGEREF _Toc9440 3 HYPERLINK \l _Toc2809 一、 质量管理与全面质量管理的概述 PAGEREF _Toc2809 5 HYPERLINK \l _Toc5510 （一） 质量管理的概念 PAGEREF _Toc5510 5 HYPERLINK \l _Toc22727 1、 质量管理的概念 PAGEREF _Toc22727 5 HYPERLINK \l _Toc23033 （二） 全面质量管理的概念及其内容 PAGEREF _Toc23033 5 HYPERLINK \l _Toc23158 1、 全面质量管理的概念 PAGEREF _Toc23158 5 HYPERLINK \l _Toc24056 2、 全面质量管理内容 PAGERE