对柳州房地产市场营销策划的探讨 毕业论文.docVIP

PAGE 广西科技大学鹿山学院 毕业设计（论文） 题 目： 对柳州房地产市场营销策划的探讨 系 别： 管理系 专业班级： 房产101 姓 名： 学 号： 指导教师： 职 称： 二〇 一三 年 十二 月 十二 日 PAGE PAGE 3 摘 要 目前，房地产市场已经进入了一个竞争激烈的时代，房地产营销策划是企业经营的生命线，对房地产开发企业之间的关系成功的关键。。 首先阐述了房地产营销策划的现状从柳州，然后通过分析房地产营销策划的内涵，特点和功能，根据市场研究和分析房地产项目营销策划内容的进一步细节，分析阐述项目的营销策划过程，中国房地产市场的特点，如营销策划的现状，最后，通过对柳州市“温馨家园”案例的营销策划分析，找出营销策划还存在的问题并找出解决方法。 关键词 房地产；市场；营销策划 Abstract At present, the real estate market has entered an era of competition is very fierce, the marketing planning is regarded as the lifeline of the operation of the real estate business and become the key to a successful relationship of real estate development business. This paper from the current situation of our countrys real estate marketing planning, and then through the analysis of the connotation of real estate marketing planning, the characteristics and functions, and detailed research on the content of the real estate project marketing planning from the market analysis, project marketing planning process, the characteristics of the status quo of Chinas real estate marketing planning, this paper analyzes the principle and so on in the end, through the analysis of warm home case of marketing planning, find out the problems existing in the marketing planning also and find a solution. By reading this article, our marketing planning of real estate project will have a deep understanding. Key words of Real estate;The market; Marketing planning 目 录 TOC \o 1-2 \h \u HYPERLINK \l _Toc3923 一、 柳州房地产市场营销策划的现状 PAGEREF _Toc3923 1 HYPERLINK \l _Toc355 二、 房地产项目的营销策划概述 PAGEREF _Toc355 1 HYPERLINK \l _Toc8457 （一） 房地产市场营销策划的内涵 PAGEREF _Toc8457 1 HYPERLINK \l _Toc31177 （二） 房地产营销策划的特点 PAGEREF _Toc31177 2 HYPERLINK \l _Toc15586 （三） 房地产营销策划的作用 PAGEREF _Toc15586 3 HYPERLINK \l _Toc28219 三、