旅游经济学课件1资料.pptVIP

The Economics of Travel and Tourism 教学目的 通过本课程学习，掌握和了解旅游经济学的学科特点、研究对象、研究内容和研究方法，从总体上掌握旅游经济学的理论体系和结构。 教学方法 根据教材内容、课程体系、双语课的教学要求以及学生的接受能力，适当对教材内容进行删减，并相应增加相关内容，补充一些旅游经济学案例，让学生在掌握理论的同时，学会应用。 参考书目 1.旅游经济学，郑州大学出版社，田孝蓉 2.旅游经济学，上海人民出版社，陶汉军，林南枝 3.旅游经济学，南开大学出版社，罗明义 4.旅游经济学，东北财经大学出版社，龙江智翻译 5.旅游经济学—理论与发展，东北财经大学，厉新建，张辉 考核方式： 开卷考试或半开半闭； 平时成绩占30%；考试成绩占70%。 The Economics of Travel and Tourism Chapter 1 Introduction 1. tourism Tourism is neither a phenomenon nor a simple set of industries. It is a human activity, which encompasses human behavior, use of resources, and interaction with other people, economies and environments. It also involves physical movement of tourists to locales other than their normal living places. Although most tourism around the world is a form of recreation, thus implying use of an individual’s discretionary time, some tourism is inevitably linked with obligations, such as business or health requirements. The definition 旅游是游览为目的的旅行，是人们出于各种个人或社会动机，离开居住地区到另一个地区或另一个国家旅行游览一段时间，然后返回原住地的整个活动过程。 2. the tourism industry Products and services are parts of tourist requirements, and tourism industry encompasses a whole mass of organizations, majority of which are likely to be involved in passenger carriage, accommodation and amenities or attractions. In addition, however, there are specific and supporting organizations, such as tourist information centers, souvenir manufacturers and retailers, or brochure distribution companies. 3 tourism product By their nature, the majority of organizations in travel and tourism are concerned primarily with their own individual product, and probably at best with the marketplace represented within their sector. When asked what their ‘product’ is, most hoteliers will reply ‘accommodation’, most agents ‘travel services’, and so on. 3 tourism product Thus, in their view, whilst admitting to being within the travel and tourism industry, most will not claim to be supplying a product called tourism. Indeed, some businesse