国际商务电子教案Chap012.docVIP

International Business: Competing in the Global Marketplace Fifth Edition Chapter 12 PAGE PAGE 177 1 12 The Strategy of International Business Learning objectives With this chapter we switch our emphasis from the environment of business to the strategies of firms. Students should be able to more directly understand how firms handle the complex international environment previously described. Suggest the reasons why firms may decide to enter international business, and identify the benefits from international strategies Outline the basic strategies undertaken by MNEs, and specifically focus on how they relate to the needs for local responsiveness and cost minimization In this chapter the focus shifts from the environment to the firm itself and, in particular, to the actions managers can take to compete more effectively as an international business. This chapter looks at how firms can increase their profitability by expanding their operations in foreign markets. The different strategies that firms pursue when competing internationally and the various factors that affect a firm’s choice of strategy are discussed. The question why firms often enter into strategic alliances with their global competitors is assessed together with the benefits, costs and risks of strategic alliances. Subsequent chapters build on the framework established here to discuss a variety of topics including the design of organization structures and control systems for international businesses, strategies for entering foreign markets, the use and misuse of strategic alliances, strategies for exporting, and the various manufacturing, marketing, RD, human resource, accounting, and financial strategies that are pursued by international businesses. WebeSource HYPERLINK /abstract.aspx?scid=1787docid=73736 /abstract.aspx?scid=1787docid=73736 HYPERLINK /companies/i/ibm/newreleases/200208aug/pr_ibm_nrhtm /companies/i/ibm/newreleases/200