浅析品牌服装商品色彩陈列设计方案.docVIP

PAGE 中国最大的论文知识平台 中国最大的论文知识平台 浅析品牌服装商品的色彩陈列设计 摘 要：一个服装品牌的树立，是众多因素共同作用的结果。这其中终端卖场陈列形象的建立和维护是非常重要的因素。服装终端卖场是最容易、最直接让消费者对服装品牌理念与企业形象产生认识的途径。优秀的卖场陈列设计对服装品牌形象的确立，起到了事半功倍的效果。而色彩则是终端卖场陈列设计中首要的和重要的因素之一。 服装商品的色彩陈列设计是在服装销售终端环节对商品色彩的再次设计，它对销售具有重要的作用，是卖场陈列设计中不可忽视的环节。品牌服装商品的色彩陈列设计只有符合消费群及产品风格定位，才能向消费者传达完整的品牌信息，强化品牌在消费者中的形象，提高他们对品牌的忠诚度，以到达吸引消费者并促成消费的目的。 关键词：色彩陈列；服装品牌形象；终端卖场 Analysis of color display design in brand clothing HYPERLINK app:ds:abstract \t _self Abstract：A clothing brand is the result of many factors, among which the brand image of the establishment and maintenance is very important factors. Clothing store for clothing to let people have a direct corporate image and brand, good brand image design of clothing stores establishment often can have twice the result with half the effort and color is designed in the first store and important factor. Color design in clothing exhibition is the color redesign at the selling terminal. It plays an important role in selling process，therefore it is one of the stages that should not be ignored in clothing exhibition. Color design in clothing exhibition just to correspond with consumers and product style localization, ability to communicate information to consumers, strengthen the complete brand image in the consumer, to improve their brand loyalty to arrive to attract consumers and consumption. Keywords: color display；clothing brand image；Terminal stores 目 录 摘 要 Abstract TOC \o 1-3 \h \z \u HYPERLINK \l _Toc233360661 引 言 PAGEREF _Toc233360661 \h 4 HYPERLINK \l _Toc233360662 一、品牌服装商品色彩陈列设计综述 PAGEREF _Toc233360662 \h 5 HYPERLINK \l _Toc233360663 （一）品牌服装商品色彩陈列设计现状及发展 PAGEREF _Toc233360663 \h 5 HYPERLINK \l _Toc233360664 （二）服装商品色彩陈列设计概念 PAGEREF _Toc233360664 \h 5 HYPERLINK \l _Toc233360665 （三）服装商品色彩陈列设计的表现 PAGEREF _Toc233360665 \h 5 HYPERLINK \l _Toc233360666 1．色彩的对比表现技巧 PAGEREF _Toc233360666 \h 6 HYPERLINK \l _Toc233360667 2．品牌形象的色彩表现 PAGEREF _Toc233360667 \h 7 HYPERLINK \l _Toc233360668 二、服装商品色彩陈列设计特点及其效果 PA