设计英语教案.pptVIP

Words and phrases streamline v. 使。。成为流线型，简化使效率更高 curve n. 曲线 emigrate [‘emiɡreit] vt. 移居国外 collaborate vi. 合作，协作 stool n. 凳子 switch n. 开关 ingredient n. 组成部分 ； 配料 integral adj. 构成整体所必需的 recipient [ri‘sipi?nt] n. 接受者 icon n. [‘a?,k?n] 偶像；(计算机屏幕上表示命令、程序的)符号, 图像 typeface n. 字体，字样 Macintosh [‘m?kint??]（Mac)麦金塔机，苹果公司生产的某种型号的计算机，配备最早的图形界面操作系统 curator [kj?‘re?t?] n. 图书馆馆长 Raymond Loewy雷蒙德 洛韦 Raymond Loewy(1893-1986)has been called “the man who shaped America”. His designs helped to “streamline the sales curve”. Loewy was born in Paris in 1893, where he was educated and received a degree in engineering. He emigrated to the U.S.in 1919 to pursue a career in graphic design, and, for most of his life he maintained houses in both countries. It is estimated that at the peak of his career over 75% of Americans came into contact with one or more of his products every day. Coca Cola Raymond loewy said, “the Coke bottle is the most perfectly designed package in the world.” Loewy worked for the Coca Cola company for decades, designed several Coke related products, and even redesigned the famous bottle in 1954. Raymond Loewy 1951 Look Kitchen 瞭望厨房 Achille Castiglioni阿契利 卡思提里奥尼 Italian architect and designer Achille Cstiglioni was born in 1918. During his 52-year career, he has designed and collaborated on almost 150 objects, including lamps, stools, bookshelves, electrical switches, cameras, telephones, vacuum cleaners, and car seats. Several of his works, such as the Arco and the Brera lamps, are featured in the design collections of many museums. Castiglioni has often said, “What you need is a constant and consistent way of designing, not a style.” His own way has been to focus on understanding objects, basing his designs on a narrative approach in which observed or imagined need results in a satisfying design solution. Castiglioni has shown that while form and function are the main ingredients for successful design, they can not be the designer’s only conce