沃尔玛供应链管理对我国零售业发展的启示 毕业论文.doc

PAGE PAGE 12 摘要 由于信息技术的不断发展和全球竞争的日益加剧，传统的物流服务已满足不了人们的需求。具有前瞻性的企业不再单纯的着眼于单个企业的成本和收益管理，而是将采购、供应链以及生产、流通和销售等环节看成一个整体价值链，实施供应链管理。可以说，21世纪的物流竞争就是供应链之间的竞争。供应链作为构建企业核心竞争力不可复制的手段，它不仅可以优化企业内部管理，整个企业现有资源，也可以使企业通过强强联合，充分挖掘和利用企业外一切可以利用的资源，实现优势互补，在竞争合作中，实现联合企业共赢的目标。供应链管理可以为企业带来更大的经济效益和更加长远的发展空间。 沃尔玛作为世界零售业之首，凭借自身的优越条件，始终信奉顾客至上，推行天天平价。其对供应链管理的应用，一直是其他零售企业争相模仿的对象。沃尔玛的成功不得不说是一个必然，现新的信息管理技术、完备的配送中心、一流的供应链管理人才……都为沃尔玛的的发展奠定了基础。 本文通过对沃尔玛供应链管理的介绍，针对沃尔玛现有供应链管理中存在的问题进行了着重的分析，并提出了相应的解决方案。从沃尔玛先进的管理技术中我们可以学到：我国现有零售业应该如何去应对的国际竞争的剧烈冲击及如何找到适合企业发展的战略方针。希望供应链管理在我国能得到快速发展。 关键词:供应链、供应链管理、核心竞争力 Abstract With the development of the information technology and the growing global competition, the traditional logistics service already cant satisfy the peoples needs. Forward-looking enterprise no longer simply focus on the costs and benefits of individual enterprise management, but will purchase, supply chain and production, circulation and sales such links as a whole value chain, the implementation of the supply chain management. Can say, in the 21st century logistics competition is the competition between the supply chains. Supply chain as a construction enterprise core competitive ability of the duplicated means, it can not only optimize enterprise internal management, the enterprise existing resources, also can make the enterprise through the powerful combination and fully exploit and use all the enterprise the resources can be exploited to achieve reciprocal advantages in competition and cooperation, achieve the goal of joint enterprise win-win. Supply chain management for enterprise can bring more economic benefit and more long-term development space. Wal-mart as the world is the head of the retail trade, depending on the superior conditions, and always believes the customer is the god, implement every day parity. The application of supply chain management, is always the other retail enterprise competing to imitate. Wal-marts success had to say is a must, now the new information man