论手绘POP海报版式和字体设计毕业设计论文.docVIP

株洲职业技术学院毕业设计论文 PAGE 1 PAGE 1 目 录 摘要·····················································I 手绘POP字体及版式的种类·······························7 1.1pop运营范围广泛····································8 1.2pop成本预算及市场利润······························9 1.3 pop广告的范围·····································10 1.4 pop广告的形式·····································10 1.5 pop广告色彩理念···································11 1.6据有无品牌而加以区分······························12 1.7 本章小结 ·········································12 2. POP广告中的海报字体···································14 2.1字体比例 ··········································14 2.2 字体装饰和编排····································14 2.3 pop的制作形式及POP的应用 ························14 2.4 字体设计画法······································15 2.5 本章小结··········································16 3. POP广告设计与制作····································18 3.1线条的练习········································18 3.2 pop的整体编排·····································19 3.3 本章小结 ·········································20 4. 手绘POP海报的版式与消费者心理························22 4.1 pop的制作形式·····································22 4.2 pop市场形式·······································23 4.3 pop版式处理·······································26 4.4版式设计··········································27 结论 ··················································29 参考文献 ··············································30 后记 ··················································31 摘 要 广告是在一般广告形式是基础上发展起来的一种新型的商业广告形式。具体讲POP广告是在有利的时间和有效的位置,宣传商品,吸引顾客,引导顾客了解商品内容或商业性事件,从而引导顾客产生参与动机及购买欲望的商业广告。 POP广告的概念有广义的和狭义的两种。广义的POP广告的概念是指凡在商业空间的周围,内部以及在商品陈列的地方所设置的广告物,都属于POP广告。如:商店的牌匾,店面的装潢和橱窗,店外悬挂的充气广告,条幅,商店内部的装饰,陈设,招牌广告,服务指示.店内发放的广告刊物,进行的广告表演以及广播,录象,电子招牌,广告等.狭义的POP广告概念,指购买场所和零售店内部设置的展销专柜以及在商品周围悬挂,摆放与陈设的可以促进商品销售的广告媒体。 POP广告起源与美国的超级市场和自助商店里的店头广告。1939年,美国POP广告协会正式成立后,POP广告获得正式的地位。上世纪30年代以后,POP广告在超级市场,连锁店等自助式商店频繁出现,于是逐渐为商界所重视。上世纪60年代以后,超级市场这种自助式销售方式由美国逐渐扩展到世界各地,POP广告也随之走向世界,POP广告只是一个称谓,但是就是其形式来看,在我国古代,酒店外面挂的酒葫芦。酒旗，饭店外面挂的牌子，客栈外面挂的幡帜，都可谓POP广告的鼻祖。POP广告具有新产品