2018年英国电子零售业调查.pdfVIP

E-Retail Performance Report One Year On: 2018 Edition A report analysing the effectiveness of UK e-retailers at achieving their growth potential. — Contents — • Foreword • Methodology • Brands we tested (A-Z) • Summary of findings • Page speed and visitor loss on 3G • Social Media: the new frontier • Utilising all channels • Online customer experience and ease of purchase • Delivery options • Payment options • Making the most of a captive audience • Email sign-up • Encouraging incremental spend • Conclusion Foreword — Getting the basics right: are the UK’s top online relentless stream of tech innovation from the likes of increasingly poor performance amongst the sector’s retailers still falling short? Amazon and ASOS. supposedly leading players. It’s been 12 months since we compiled our first e-retail It’s clear that the UK’s top retailers have their work cut This provides a huge opportunity for smaller, hungrier performance report and in that time the sector has out to stay ahead of the game and that optimising businesses in the market to challenge the big brands – continued to see huge success. Latest ONS figures show website performance is of business-critical importance. many of whom are clearly unable (or unwilling) to focus that online now accounts for almost 20% of retail sales – on getting the basics right - and are losing out on sales as a figure which is growing at 10 times the rate of the However, our latest report highlights a general picture of a result. physical store equivalent. complacency within the biggest names in the sector