外贸英语函电第一章 Business Letter Writing －An Introduction.ppt

BUSINESS LETTER WRITING: AN INTRODUCTION Unit one About this course The basic objectives of this course is to provide you a tool to do international business and enable readers to understand with the least possible effort. The final destination of this course is to make you think and analyze things from an English angle. About this course: the way to master commercial letter-writing skills Whenever you get an opportunity, practicing writing in English. Make amendments to the letters until you find they meet your intended objectives. Polish your English at all times. About this course With time and patience the leaf of mulberry become satin. 本章学习目标 ? Understand the 7C principles of business letter writing; 了解外贸函电写作的7C基本原则； ? Master the basic structure of business letters; 掌握外贸函电的基本结构； ? Get knowledge of the basic styles of business letters; 熟悉外贸函电格式； ? Get knowledge of the writing of envelopes. 了解信封写作。 1.1 Essentials of Business Letter-writing 外贸函电是一种重要的商业信函，服务于国际贸易的方方面面，其内容往往是一种业务的安排、交易细节的商讨、协议的达成或者一个合同。一般来说，商业信函的功能是：① 要求或传递信息（to ask for or to convey information）；② 发出或接受要约（to make or to accept an offer）；③ 处理有关业务谈判（to deal with matters concerning negotiation of business）。此外，也有一些没有上述目的，而只是提醒收件人有关信息的信函。 与其他形式的创作一样，外贸函电的写作没有什么不同，也是写信人的一种创作活动。良好的英文是写好商业信函的重要基础之一。写信人应该尽量避免语法错误及各种词不达意所带来的误解。评判外贸函电及其他很多商业信函的标准，一般可归纳为7C基本原则。 1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey your meaning; 2. Avoiding ambiguous sentences and needless jargon; 3. Use plain, simple words and short sentences; 4. Statements in well-constructed sentences and paragraphs. 1.1.2 Conciseness（简洁） 1. in the fewest possible words; 2. briefly but completely. 1.1.3 Courtesy（礼貌） 1. more than Polite; 2. sincere, tactful, thoughtful and appreciative; 3. avoid irritating, offensive or belittling statements. 1.1.4 Consideration（体谅） 1. try to put yourself in HIS place; 2. emphasize the YOU attitude; 3. emphasize positive pleasant facts. 1.1.5 Completeness（完整） 1. provide all