itmc市场营销沙盘总结.docxVIP

下载本文档

3449
2
约6.61千字
约 15页
2019-04-24 发布于贵州
举报
版权申诉

itmc市场营销沙盘总结.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

itmc市场营销沙盘总结　　黑龙江农业经济职业学院　　毕业论文　　目录　　摘要················································································································1关键词············································································································1前言················································································································2市场营销沙盘零售消费群体分析·····················································31.1情感型消费人群···················································································31.2习惯型消费人群···················································································31.3理智型消费人群···················································································31.4冲动型消费人群···················································································31.5经济型消费人群···················································································31.6不定型消费人群···················································································42.做好零售需理解的几个关键问题·······························································42.1零售商的销售能力及产品销售期························································42.2产品的实际市场需求量·······································································52.3价格对产品销量的影响·······································································53.零售策略探析······························································································53.1合理分配不同产品的零售规模····························································53.2明确目标消费群体，有针对性地选择营销策略·································63.3制定合理的营销组合策略，获取整体效益········································促销策略与价格策略组合····························································媒体策略与价格策略组合····························································促销策略、媒体策略与价格策略组合········································83.4利用不同零售商特点，制定差异性营销策略····································8参考文献·········································(转载于:写论文网:itmc市场营销沙盘总结)···································