Persuasion课件.pptxVIP

Persuasion;The Speech that Made Barack Obama President;Persuasion is;Where or when do you use persuasion in your life? ;Where does persuasion take place?;Science of Persuasion;What is Persuasion?;A persuasive speech is a presentation that aims to change others by prompting them to think, feel, or act differently.;Characteristics of Persuasive Speech;Characteristics of Persuasive Speech;Characteristics of Persuasive Speech;Characteristics of Persuasive Speech; Persuasion to change;Analyze your audience;Julian Treasure – How to speak so that people want to listen;Julian Treasure – 5 Ways to listen better;Who is Aristotle?;What is rhetoric?;Rhetorical Chart;Ethos, Pathos, Logos;ETHOS, PATHOS, and LOGOS;Ethos: ETHICS (Creditability);Ethos: ETHICS (Creditability);Ethos: ETHICS (Creditability);Types of Credibility;How to build your creditability?;How to build your creditability?;How to build your creditability?;Examples of Ethos;Pathos: EMOTION;Pathos: EMOTION;Pathos: EMOTION;How to appeal to emotion?;How to appeal to emotion?;Example of Pathos;Logos: LOGIC;How can you appeal to Logic?;“Rational or logical proofs” Support your reasons with proof: Facts - can be proven. Expert opinions or quotations Definitions - statement of meaning of word or phrase Examples - powerful illustrations Anecdote - incident, often based on writers personal experiences Present opposition - and give reasons and evidence to prove the opposition wrong ;Logos: LOGIC;Examples: Useful in clarifying, reinforcing, or personalizing ideas. Involve case studies or anecdotal examples: slices of life to prove the point. Ethically, you should help your audience gauge the credibility of your sources, the representativeness of examples and samples, etc. Using examples without other types of support material can come across as weak evidence. ;Statistics Offer scientific support Combining them with examples can be powerful Using too many statistics can be deadly You should qualify the sample, tr