当前汽车营销中的问题跟对策探讨2文档.doc

论文摘要汽车一直是人们经久不衰的谈论话题和梦寐以求的代步工具，成为一个国家科学技术发展水平和社会物质生活水平高低的标志，推动着社会、经济、科技、文化以及人们日常生活的极大进步。汽车工业是一个综合性的产业，是国民经济的带头产业，是关联度和波及效应大的产业，是典型的规模经济型、技术密集型、资金密集型、劳动密集型产业，具有投入大、产出高的特点。汽车工业不但对第二产业的众多行业有直接的带动作用，而且对维修、销售、金融、保险、交通运输以及加油站、驾驶培训、餐饮、储运和旅游等第三产业起到了巨大的推动作用。我国的汽车工业起步晚，产量低，但生产和消费增长快。巨大的市场需求和激烈的市场竞争促使汽车厂家近年来不断提高产量，推出新车型、降低价格、提高服务水平和加强营销力度。汽车营销存在的问题及对策。Abstracts: Car has always been people talking about the topic and the time-honored means of transport dream, to become a national science and technology development level and social level of material living standards of the labels and to promote the social, economic, science and technology, culture and daily life of the great progress. Automotive Industry is a comprehensive industry, are taking the lead in the national economy industries are associated ripple effect and large industries, is a typical type of economies of scale, technology-intensive, capital-intensive, labor-intensive industries, have invested large high output characteristics. The automobile industry not only for the second industry, many industries have a direct role in Driven, but also for repair, sales, finance, insurance, transportation, as well as gas stations, driving training, catering, transportation, tourism and other tertiary industry has played an enormous impetus role. Chinas auto industry started late, the output low, but increased faster than production and consumption. Enormous market demand, and intense market competition has forced auto manufacturers to increase production in recent years, the introduction of new models, lower prices, improve service levels and strengthen the marketing efforts. The second half of 2008, the global economic crisis on the automotive market has brought enormous pressure, dealers are trying a variety of new marketing methods to try to reduce the economic crisis on the impact of the automotive industry. With the global economic crisis in other countries under the flagging auto market situation, Chinas auto market is