客户关系营销.docVIP

题目：唐山首唐宝生公司的客户关系营销策 略研究 班级 材料07-2 学号 XX 学科专业 XX 学生姓名 XX 指导教师 XX 摘要 随着带钢企业的增多，市场竞争也因此更趋激烈。为满足客户个性化需求，企业实施客户关系营销已经成为企业的必然，但是由于带钢企业的特点很久以来都是以人员推销为主要销售手段，客户关系策略针对带钢产业的很少，不能适应带钢市场特点。而企业要想在竞争中脱颖而出，客户关系管理对于首唐宝生公司的研究十分必要。本文首先介绍了客户关系营销产生的背景及发展，关系营销的定义和分类等; 论述了带钢企业生产经营特点适合于应用客户关系营销; 将客户关系营销理论与唐山首唐宝生公司的实践相结合，力求能对唐山首唐宝生公司具有较大的实践意义，有助于提高公司的营销管理水平，针对问题提出客户关系营销策略，始终贯彻“以客户为中心”的管理理念，打造核心竞争力。 关键词:带钢；客户；客户关系营销；策略 Abstract With the number of strip steel company increasing, market competition is therefore more hasten fierce. To meet customer demand for personalized, customer relationship marketing enterprises has become a business necessity. But because the characteristics of strip steel business to personal selling has been the main marketing tool, customer relationship strategies for strip steel can not meet strip industry characteristics. The enterprises winning the competation, customer relationship management for Shoutang Baoshengs research is very necessary. This paper describes the background customer relationship marketing and development, relationship marketing, definition and classification; discusses the characteristics of strip steel production and operation applications for customer relationship marketing; to customer relationship marketing theory and Tangshan, the companys practice of Shou Tang Bao Sheng combination of Tangshan can seek Shoutang Baosheng company have greater practical significance, contribute to the companys marketing management level, problem-Relationship Marketing Strategies, and always carry out customer-centric management philosophy, to build the core competitive force. Key words:Strip steel;Customer;Customer relationship marketing;Tactics 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc264379655 1绪论 1 HYPERLINK \l _Toc264379656 1.1选题的背景 1 HYPERLINK \l _Toc264379657 1.2研究的目的 1 HYPERLINK \l _Toc264379658 1.3研究的意义 2 HYPERLINK \l _Toc264379659 1.4研究的内容 2 HYPERLINK \l _Toc264379660 1.5论文的研究方法及思路 3 HYPERLIN